EXP25no3: The Worst Kept Secret
Secrets can be hard to keep. Especially when the secret is this good.
Whether your jam is trekking, soccer or the urban street scene. Three stripes is meant to be shared.
For this Adidas product concept, I chose swirls and the famous Adidas stripes to add vibrance and a dynamic vibe.
Task
Creative product shot
25 spare time experiments in ’25.
- Use a dice to pick a client/product, from a list of familiar consumer brands (They were handpicked by my 9 yo son, so no judging on the choices) ;0)
- Spend approx 4-5 hours: RESEARCH brand language (0.5 hour), INVENT a problem/task (0.5 hour), IDEATING (0.5 hour), EXECUTE an visual outcome for a new concept (image campaign, creative banner, poster, product pact shot etc)(2-3 hours).
Thereby experimenting with fresh ideas and an “unfamilar” graphic identity/languages. Breaking away from habitual thinking, yah!. - Upload to site – buuum!
- Candy: (roll D4:) 1. Haribo | 2. M&Ms | 3. Anton Berg | 4. Superflyers
- Soft drink: (roll D4:) 1.Coca Cola Zero | 2. Sprite | 3. Squash | 4. Fanta
- LEGO
- Kelloggs
- DSB
- Disney+
- Colgate
- Clever
- Too Good to Go
- Suzuki
- Karen Volffs/Dancake
- Adidas
- McDonalds
- BR Legetøj
- Strynhs
- Carlsberg
- Heinz
- Snacks: (roll D4:) 1.Kims | 2. Taffel | 3. Lays | 4. Pringles
- Supermarkets: (roll D4:) 1. Netto | 2. Coop/365 | 3. Lidl | 4. Føtex
- Spotify
