EXP25no2: Express yourself

Task

Make a scalable banner campaign. Emphasizing evoking creativity through creative expression. Builders of tomorrow. Encouraging. Endless possibilities.

  • Design

    Concept, layout,

  • Client

    LEGO [case experiment]

What is EXP25? The premise is fairly simple.

25 spare time experiments in ’25.

  1. Use a dice to pick a client/product, from a list of familiar consumer brands (They were handpicked by my 9 yo son, so no judging on the choices) ;0)
  2. Spend approx 4-5 hours: RESEARCH brand language (0.5 hour), INVENT a problem/task (0.5 hour), IDEATING (0.5 hour), EXECUTE an visual outcome for a new concept (image campaign, creative banner, poster, product pact shot etc)(2-3 hours).
    Thereby experimenting with fresh ideas and an “unfamilar” graphic identity/languages. Breaking away from habitual thinking, yah!.
  3. Upload to site – buuum!

Selecting a client - roll D20:

D20-pruple2
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